Analysis of the Paint Industry

Analysis of the Paint Industry Color has captivated everyone throughout the history, be it myriad cultures, age-groups, occasions, etc. Color has become a significant part of every family. Every age and every region has produced dyes and pigments based on the availability of the resources. The history proves the existence of colors from past thousands of years, discovered in the caves of Southern Europe. Paint is defined as the group of emulsions, consisting of pigments suspended in a liquid medium, for use as decorative or protective coatings. Today, contemporary paints and coating consist of countless of hundreds of thousands to fulfill the varied requirements of hundreds of thousands of applications.†Paint† ranges from the broad group of environmentally sound latex paints that many consumers use to decorate and protect their homes and the translucent coating that line the interior of food homes and the translucent coating that line the interior of food containers, to the chemically complex, multi-c omponent finishes that automobile manufacturers apply on the assembly line. Paint made its earliest appearance about 30,000 years ago .Cave dwellers used crude paints to leave behind the graphic representations of their lives that even today decorate the walls of their ancient rock dwellings. The utility of paints has evolved from a decorative use to a surface protection use. Also, know as surface coatings, paints can be classified on the basis of end use, solvent system and solid content. Paint is comprised of three separate things working together. A pigment is used for the color. A binder is used to hold the pigment to the wall. And lastly, a carrier is used to apply the pigment and binder to whatever. There are many types of paint but they all have these components. For white latex paint, the carrier is de-ionized water, the pigment is very finely ground Titanium dioxide, and the binder is a synthetic polymer that resembles liquid rubber. The pigment and binder are put together with force (grinding) and then the two are slowly dispersed into the water. Titanium dioxide is the single largest input used in the manufacture of paints. It is a pigment (non-petro-based) that accounts for about 30% of material costs. Phthalic anhydride (PAN) and pentaerythritol (Penta) are the other two important petro-based inputs used in the manufacture of resins. Organic pigments, solvents, oils and a range of chemical additives are also used in the manufacture of paints. INDIAN PAINT INDUSTRY The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry. The Indian paints industry offers lucrative scope for stable revenue streams to manufacturers of both decorative and industrial paints. The Indian Paints sector is valued at Rs 66 bn in value terms and is very fragmented. The current deman d is estimated to be around 650,000 tonnes per annum and is seasonal in nature. The per capita consumption of paints in India stands at 0.5-kg p.a. as compared to 1.6 kg in China and 22 kg in the developed economies. India’s share in the world paint market is just 0.6%.

Communication Research Assignment Example | Topics and Well Written Essays - 1000 words

Communication Research - Assignment Example The authors, through extensive literature review, have supported the capability of blogs as the new channel of reporting news without the added pressure or constraints of censorship or advertising which often tend to limit / restrict the scope of conventional news media. With this argument the authors have claimed that blogs are relatively better and more reliable source of news since they have the ability and the resources to offer deep and unbiased perspective and analysis of any given situation through modern corporate and mainstream outlets. In order to substantiate their claims the authors have used critical discourse analysis and content analysis whereby a total of 344 posts, 1712 hyperlinks and 10,401 comments from diverse types of blogs including those featuring political and current events over a period of one week. Constructs used: The key constructs used in the study include - blogs as an extension of 1960s ‘new journalism’; the capability of blogs to offer un biased news without the constraints of censorship and the pressures of advertisers; and the manner in which current event blogs interconnect with mainstream and alternative media. The key hypotheses tested include: H1: Political news blogs will link to alternative news sources more than to mainstream news sources H2: Political news blogs will link to opposite-minded current event blogs more than they link to like-minded blogs H3: Political news blogs will link to unofficial sources, such as personal websites and blogs, mainstream and alternative news blogs and alternative news sources more than to official sources, such as government websites and mainstream outlets Operational definitions: Mainstream news sources – are described to include conventional forms of media which are formulaic, reductive, and created with an intention to maximize viewership through pack-journalism. Alternative news sources – are described as any new media produced by non-commercial sources an d created / operated with the purpose of challenging and critiquing the existing power structures Official news sources – are described in this study, to include government websites and mainstream outlets Unofficial news sources – are described in this study to include personal websites and blogs Research Method: The key objective of this study was to substantiate the key hypotheses listed in the study and establish the superiority, legitimacy and credibility of new emerging forms of blogging especially current event and political news blogging over the mainstream journalism. For this purpose the method chosen by the researchers was critical discourse and content analysis whereby a total of 344 posts, 1,712 hyperlinks and 10,401 comments from four political/current events blogs within a seven-day period were analysed. The blogs used for this study were chosen through Tailrank - a meme tracker that uses advanced algorithm to rank blogs, and suggests recommendations base d on a range of factors. Considering the type of this research, the research tool used for selecting blogs via the news tracking device such as Tailrank is apt. Research has supported the credibility of such

Is sleep deprivation associated with poor eating habits (overnutrition Research Paper

Is sleep deprivation associated with poor eating habits (overnutrition and ultimately becoming overweight) - Research Paper Example They argue that the problem occur because of personal choices on food and physical activities. If one consumes more than what is required the excess is stored and if there is no physical activity to consume what was stored then it will remain permanently in the body (Berreby, 2014). At school, students mostly prefer fast foods that are highly rich in fat and also they lack the appliances and the ingredients they need to prepare their own foods that are more appropriate for their health. At college level, they often reduce their sport activities despite maintaining their previous eating behavior. In addition, stress imposed by the curriculum, consumption of alcohol and delayed nighttime snacking are the major contributing factors to weight gain and furthermore sleeplessness. According to many experts, sleep deprivation will result to an increase in hunger hormones and that will finally result to a feeling of fullness (Peric & Nimwegen,